In a recent conversation with one of my mentors, the
discussion of mission and model came up as we discussed colleges and
universities that thrive or merely survive (or not). Mission is a driving factor and is what one
actually DOES…what is it that an individual or an organization is called to do
to impact the world? Model is the way in
which one delivers that mission…what is the shape or form in which the mission
is delivered? The mission of Concordia
University Texas is “developing Christian leaders,” a mission that has driven
our institution for many years. Other
organizational missions might speak to a certain type of experience for clients
or customers…or helping people live a certain type of life…or delivering a
service in a certain fashion. All
organizations (and individuals) have a mission – whether they know it or not.
All organizations (and individuals) also have a model
through which they deliver that mission.
Again, for my institution, our model is one that is shaped by higher
education and primarily delivers classes that lead toward a degree. Some institutions of higher education become
even more specific in their model, focusing only on one type of delivery method
(i.e. face-to-face or online). It is my
belief that the model can change while the mission remains the same…and this
might be necessary to remain relevant in an ever-changing world. If my model of communicating my thoughts on
leadership was only through pen and paper, you might not be
reading this blog. My thoughts could
possibly be shared with one or two people…or perhaps several hundreds if I
mimeographed*** the letter and sent it out to friends and family. However, the
ability to impact hundreds of people in a very short time would remain elusive
to me and I would not be living out my personal mission.
There are multiple organizations which I support in various
ways who currently struggle with the issue of mission and model. A mission and model which were well married
years ago is no longer working – what should change, mission or model? A mission and model that worked well for a
day and age in which communication was not instant is no longer relevant…what should
change, mission or model? A mission and
model that made a great impact on a few number of people is no longer
financially sustainable…what should change, mission or model?
I would posit that mission trumps model. Please note that I did not say ALWAYS in that
sentence, for I believe that sometimes mission and model might be so
inter-related that one might or should not exist without the other. All organizations (and individuals) will
wrestle with this question, especially in a time that is experiencing exponentially rapid change. For leaders,
the wrestling begins with being clear about the organization’s mission (and
don’t underestimate the power of re-wording or changing the mission to better
reflect what the organization actually does).
Once that is accomplished, leaders consistently take a hard look at
their current models to determine their viability…make hard decisions to change
or drop current models that might not work…look for new models that might
extend the mission…and scan the horizon for what might be next.
A final word of warning: the model is important, for it
often has stood the test of time and has served the institution and people
well. Don’t just “throw the baby out
with the bathwater.” Think carefully
about how a new or different model will impact the mission, and be sure that mission
drives the decision in choosing an altered or new model.
***for a demonstration of what a mimeograph actually is and does, watch this video